Practically everyone’s gone on a diet at some point in their life.
And you probably know from experience how hard it can be. One of the toughest parts of dieting is dealing with cravings… the desire and temptation to eat that delicious piece of cake or dig into those potato chips (or whatever else might be appetizing to you).
When cravings strike, most people end up sabotaging their efforts to eat healthy and get discouraged. That’s why many people lose weight, only to gain it back again. Their cravings lead to a loss of self-control, which ultimately leads to weight gain.
But what if you could get rid of cravings altogether… by attacking them where they begin?
I know, it sounds a little too good to be true. But a common flower extract is proving to do just that–stopping cravings at the neurotransmitter level, before they even have a chance to wreak havoc on your great diet streak!
So what holds this “flower power” to keep your cravings at bay? Saffron extract.
Saffron is the spice derived from the saffron crocus flower.
And while most weight-loss drugs that are supposed to do the same thing are laden with nasty side-effects, saffron extract does the job safely and naturally.
This is important because cravings (and the emotional eating that sometimes follows) are incredibly powerful.
In one 2010 study, researchers found the pleasure and reward pathways in your brain that are associated to drug and alcohol addiction are the very same ones activated when you eat emotionally! 
This is why it’s so hard to stop snacking when you’re not supposed to and why ignoring a craving can sometimes be almost impossible.
Saffron extract gets into the nitty-gritty of things, and stops the need for cravings by making dysregulated reward pathways in your brain (the ones that cause your addiction to foods, emotional eating, and even drugs) normal again.
It corrects the “addictive” nature of your brain, caused by years of emotional eating.
This in turn, leads to less emotional eating and snacking.
For example, in one large, randomized and placebo-controlled study, researchers recruited 60 women who were healthy, but overweight. At least half of these women reported themselves as being compulsive snackers and emotional eaters.
The women in the test group took a saffron extract supplement every day for 8 weeks. The results were described as “most striking.” The women taking the saffron reduced their snacking behavior by 55 percent! 
When it comes to ANY kind of addictive behavior, a reduction of just over half is incredible.
Other studies echo the results of this study, proving saffron extract to be a potent ally when it comes to dieting.
So if you’re the type who tends to eat emotionally or loves snacking, you might want to seriously consider taking a saffron extract supplement.
The science is solid and the results speak for themselves.
Remember real results don’t come in a pill, a powder or a potion.
If you decide to put some “flower power” into your life, don’t forget that creating healthy habits that build a healthy lifestyle is still critical.
Make sure you stay on track with your nutrition, move a little(or a lot!) each day, and do some form of resistance training.